8/27/15 – Marketing Tips & Tricks for Accountants

@QBOchat Welcome everyone to #QBOchat. Please introduce yourselves to the group – Name, location & name of biz. #QBOchat
@getclockshark @QBOchat @Megsquito And of course @Megsquito … #QBOchat
@QBOchat @CathyIconis here tweeting from the @QBOchat handle. I’m based out of Atlanta, GA. #QBOchat
@mb_bossman Yay #QBOchat! Matt Bernier here, Intuit Support specialist, and owner of @fbmphotobooth #QBOchat
@QBOchat @BizBooksCloud Busy looking for new clients 😉 #QBOchat
@Megsquito Welcome everyone! Meg B, AllStar Community Moderator at Intuit Tucson here! Come visit me at http://t.co/ZhG8Cet6Rh ! #QBOchat
@QBOchat Hey!! @mb_bossman how are you?? #QBOchat
@BizBooksCloud Brent Blackburn here in Utah, owner of Biz Books Cloud LLC #QBOchat
@tasha_gorman #qbochat Natasha Gorman BDM Intuit, hello everyone!
@Megsquito We missed you @mb_bossman #QBOchat
@QBOchat @mb_bossman do you know @mikecolosimo?? #QBOchat
@getclockshark Cliff here from ClockShark Time Tracking from Albuquerque #QBOchat
@mb_bossman Aww thanks for the love everyone! Missed you guys too, my Thursday just wasn’t the same… (a tear was shed) #QBOchat
@expensify @QBOchat Natalie here under the sunny blue skies of Denver, Colorado! How is everyone doing on this Thursday? #QBOchat
@jj_watson @QBOChat Hey folks! Jim from @MethodCRM here in Toronto. Hope everyone is doing well! #QBOChat
@mb_bossman @QBOchat @mikecolosimo Sure do! #QBOchat
@BizBooksCloud Hi Meg, Matt, and Tasha #QBOchat
@Megsquito Welcome back Natalie at @Expensify ! And thanks for the hello @getclockshark 🙂 #QBOchat
@QBOchat @mb_bossman @mikecolosimo He is standing behind me right now! #QBOchat
@accountingpeace Jody from the crooked letter state! 1.5 days until Vacay!!! #QBOchat
@Megsquito Haha, @QBOchat ! *waves at Mike* #QBOchat
@mb_bossman Hey @BizBooksCloud 🙂 Hope your week has been exceptional #QBOchat
@steffimcguire Stephanie from Minneapolis here today! finally have a “free” Thursday afternoon #qbochat
@QBOchat Today we are going to be discussing Marketing Tips for Accountants. Please share your thoughts as we go. #QBOchat
@mb_bossman @QBOchat @mikecolosimo Awesome! #QBOchat
@QBOchat Welcome @AshleyMaydak!! Is this your first #QBOchat? #QBOchat
@BizBooksCloud It has, thanks! RT @mb_bossman Hey @BizBooksCloud 🙂 Hope your week has been exceptional #QBOchat
@getclockshark @QBOchat cool topic, let’s go! #QBOchat
@accountingpeace All Ears! RT @QBOchat Today we are going to be discussing Marketing Tips for Accountants. Please share your thoughts as we go. #QBOchat
@Megsquito Marketing is one of my fave topics and accountants are some of my fave people-stoked to hear what everyone has to share! #QBOchat
@QBOchat @getclockshark I hope so!! I need everyone contributing their thoughts and ideas today! #QBOchat
@QBOPro Sharon from QBO Pro Powered by Redmond Accounting in Cleveland! #QBOchat
@jj_watson @accountingpeace Hey, Jody! Going anywhere fun? #QBOChat
@Megsquito Welcome Sharon from @QBOPro ! Happy to have you! #QBOchat
@QBOchat Before we get started, I want to do a few #SponsorShoutOuts #QBOchat http://t.co/YhG0LrPIQz
@QBOPro Great topic! RT @QBOchat Today we are going to be discussing Marketing Tips for Accountants. Please share your thoughts as we go. #QBOchat
@QBOPro @Megsquito Thanks! Happy to be here 🙂 #QBOchat
@QBOchat #SponsorShoutout to @Fundinggates and their streamlined A/R Mgmt App. https://t.co/P041x2rLO3 #QBOchat
@steffimcguire The most important thing I’ve learned is it’s all about the people you know. In person or virtually! #qbochat
@QBOchat #SponsorShoutout to @Avalara who will handle all your sales tax compliance. https://t.co/Bn5tUrEqJn #QBOchat
@abacus @QBOchat hey everyone – excited and ready to #qbochat it up! #getthispartystarted #QBOchat
@QBOPro @accountingpeace Where you off to vacay at? #QBOchat
@QBOchat #SponsorShoutout to @IconisGroup. Outsource your bookkeeping to these #QBOexperts. http://t.co/wSZQpeuoYU #QBOchat
@jj_watson @QBOPro Hello, Sharon! #QBOChat
@Megsquito Why #QBOChat is so great! MT The most important thing I’ve learned is it’s all about the people you know. In person or virtually! #QBOchat
@accountingpeace @QBOPro The beach in Orange Beach, AL. 🙂 #QBOchat
@QBOchat #SponsorShoutout to @Fundera. Easily find and secure a #smallbiz loan with their App. https://t.co/1Dft0Dmp0d #QBOchat
@getclockshark Hey ProAdvisors, would love to have a review from a few of you on our http://t.co/kDeF7G7csM profile. Any takers? 🙂 #QBOchat
@AustinNexus Hey #QBOchat! Brian Austin @avalara, kinda-sorta arriving under the wire…
@QBOchat #SponsorShoutout to @Expensify. #ExpenseReports don’t suck with their App. https://t.co/g9WEVL5cRb #QBOchat
@QBOPro @jj_watson Hello ! Nice to see you! #QBOchat
@QBOPro @accountingpeace Sounds awesome, have a great time! #QBOchat
@QBOchat Do we have any #QBOchat newbies?? #QBOchat
@steffimcguire Which now sounds cheesy since I work at BDO and one of our logos is “People who know, know BDO” #qbochat #nerd
@accountingpeace Is it rude to ask clients to tweet me with the hashtag #interruptmyvacay with any accounting “emergencies”? #QBOchat
@Megsquito I think a lot of our #QBOChat regulars are having chat IRL at the Chicago event today! #QBOchat
@getclockshark @accountingpeace haha #QBOchat
@QBOchat noRT @accountingpeace Is it rude to ask clients to tweet me with the hashtag #interruptmyvacay with any accounting “emergencies”? #QBOchat
@expensify While we are all getting acquainted, feel free to vote Expensify for @SleeterGroup #AwesomeApps; http://t.co/rJ9fNFpOlU! #QBOchat
@steffimcguire @QBOchat @avalara And who also sponsor NPR which is awesome! #QBOchat
@QBOchat #QBOchat is a weekly tweetchat about QuickBooks Online, the best in class accounting platform for #smallbiz #QBOchat
@QBOchat Each week #QBOchat has a topic to guide our conversation. We’ll start posting questions at 3:10PM ET/12:10PM PT. #QBOchat
@getclockshark @expensify @SleeterGroup done #QBOchat
@expensify @getclockshark @SleeterGroup Yay! Thanks! #ExpenseReportsThatDontSuck! #QBOchat
@DamienGreathead Hey there everyone #QBOchat
@QBOchat Welcome!! RT @DamienGreathead Hey there everyone #QBOchat
@expensify @DamienGreathead Hey! Happy Thursday 🙂 #QBOchat
@Receipts_John It’s always a great way to start winding down the week with QBO Chat, hello everybody! #QBOchat
@DamienGreathead Happy thursday @Expensify good to see you guys #QBOchat
@QBOchat @Receipts_John I’ll be done for the week by the end of this. Of course, I still have to work. I’ll just be “done” #QBOchat
@tasha_gorman @DamienGreathead Hey Damien! Great to see you #QBOchat
@QBOchat And, for @BizBooksCloud, it is @CathyIconis this week and it was last week too 🙂 #QBOchat
@fitintuit Hey there everyone! #QBOchat
@QBOchat Q1: What are your most common marketing issues that you face? #QBOchat
@tasha_gorman @Receipts_John Hi John! #QBOchat
@accountingpeace @DamienGreathead Hello Mate! #QBOchat
@Receipts_John lol there is no such thing as “done” I should have put the quotes in, sorry about that! #QBOchat
@AustinNexus @steffimcguire @QBOchat @avalara Hey Stephanie, thanks for noticing! We just started sponsoring NPR/APR segments a few weeks ago #qbochat
@DamienGreathead hi @tasha_gorman are you in Chicago too? Did you see @Receipts_arda #QBOchat
@QBOchat Howdy!! Do you have a workout picture to share with us today? RT @fitintuit Hey there everyone! #QBOchat
@jj_watson @DamienGreathead Hey Damien…good to see you, mate #QBOChat
@tsheets TSheets is in the house! 🙂 #QBOchat
@Receipts_John Hi Tasha, how are you? #QBOchat
@DamienGreathead Great to see you @accountingpeace #QBOchat
@QBOchat @jj_watson @DamienGreathead I love the “mate” #QBOchat
@BizBooksCloud you didn’t seem like yourself last week, my bad 🙂 #QBOchat
@AustinNexus @accountingpeace It’s a novel approach (if you really mean it) #QBOchat
@QBOPro @QBOchat A1. I think accountants are not marketing experts and it is tough to dive into. #QBOchat
@QBOchat @BizBooksCloud Hence the pic of me falling asleep on facebook. I was tired. #QBOchat
@getclockshark @QBOchat A1: Answering as a hypothetical accountant, I’d think big ones would be online visibility and positioning. #QBOchat
@accountingpeace @AustinNexus I’m much too nice to do that. Maybe after the 3rd “emergency” though. #QBOchat
@mb_bossman @QBOchat A1: Which options to choose for marketing that will have the best results on your business #QBOchat
@QBOchat A1. For me it is finding the small business owner. They all are too busy working on their business! #QBOchat
@getclockshark @QBOchat A1: What makes you different than other accountants? Why should I care? #QBOchat
@DamienGreathead @QBOchat A1. Not having a marketing plan would be the #1 issue #QBOchat
@Megsquito Hypothetical accountants are the hardest ones to market, @getclockshark ! #QBOchat
@QBOchat Great point!! RT @DamienGreathead @QBOchat A1. Not having a marketing plan would be the #1 issue #QBOchat
@EileenRSassCPA @QBOchat Hello from sunny #CLE #QBOchat
@QBOchat @DamienGreathead I’m still not sure if I have a plan, but I know my marketing involves social media. #QBOchat
@getclockshark @Megsquito haha, I can become one right now. I can have the website up in three hours or less. #QBOchat
@RonGuymon Hello. Ron from Numetric in Highland, Utah here. #QBOchat
@EileenRSassCPA @QBOchat A1: Not taking the time to create and implement a marketing plan. #QBOchat
@tasha_gorman Hi @EileenRSassCPA ! #QBOchat
@QBOchat @DamienGreathead And #QBOchat fits into somehow. #QBOchat
@tsheets Hi @RonGuymon! #QBOchat
@EileenRSassCPA @tasha_gorman Hello Natasha! #QBOchat
@Megsquito @QBOchat A1 Getting your name out there is definitely the hardest and biggest first step, but never give up and always keep trying! #QBOchat
@QBOchat @EileenRSassCPA By the time most of us would be done with a marketing plan, it would be outdated. #QBOchat
@expensify @QBOchat A1: It takes a lot of ‘wins’ to prove to a team how powerful marketing can be. #PatienceisaVirtue #QBOchat
@receipts_arda .@tasha_gorman @DamienGreathead it’s been great meeting & chatting w/green dream team like @vheckman @Kimtuitive here at #ICPASshow #QBOchat
@EileenRSassCPA @tasha_gorman Any chance you are in Indy next week? #QBOchat
@accountingpeace @QBOchat A1: As @johnmellencamp sings it “I was born in a Smalltown” #QBOchat
@DamienGreathead A marketing plan doesn’t nee d to be elaborate, just a set of consistent activities #QBOchat
@tasha_gorman @Receipts_arda thats awesome! hope its a great show #QBOchat
@Receipts_John I find speaking with partners their sole marketing campaign is word of mouth unfortunately. #QBOchat
@QBOchat @accountingpeace @johnmellencamp But, that means you know more people – more contacts means more business, right? #QBOchat
@expensify @QBOchat @EileenRSassCPA That’s why working on the marketing team at Expensify is the best! The whole team moves super fast! #QBOchat
@tasha_gorman @EileenRSassCPA I will be there! #QBOchat
@accountingpeace @QBOchat I don’t know anything about farming. 😉 #QBOchat
@DamienGreathead @steffimcguire what are your value added services? #QBOchat
@getclockshark A1: When I google “CPA your city here” do you come up? If not, you can fix that. 🙂 #QBOchat
@Receipts_John Twitter = free marketing and just the first step to getting your name out there as a firm and a “influencer” #QBOchat
@QBOchat @steffimcguire I think that comes down to the conversation. And, sometimes, you end up showing value once you start working. #QBOchat
@jarrettdubya @QBOchat I think turning collateral into leads is definitely one of the biggest parts. You want to see tangible results #QBOchat
@EileenRSassCPA @expensify @QBOchat Hey I need to connect with you guys! #QBOchat
@BizBooksCloud A1 finding the time to follow my plan, which is improving my web presence by blogging and answering board questions #QBOchat
@QBOchat LOL!! Sounds like a perfect niche! RT @accountingpeace @QBOchat I don’t know anything about farming. 😉 #QBOchat
@fitintuit @QBOchat no workout yet but definitely later today! #QBOchat
@accountingpeace @QBOchat A1: Folks thing I only do taxes. #QBOchat
@EileenRSassCPA @tasha_gorman I will see you then! Can’t wait. #QBOchat
@accountingpeace @QBOchat A1: Folks think I only do taxes. #QBOchat
@tsheets @BizBooksCloud Finding time is definitely tough. #QBOchat
@expensify .@EileenRSassCPA @QBOchat Send us a DM with your contact information & we can chat after we #QBOchat! #QBOchat
@QBOchat @jarrettdubya And accountants like to count everything, so how do you quantify the ROI is important. #QBOchat
@tasha_gorman @EileenRSassCPA Im SUPER excited, going to be a great workshop, see you next week! #QBOchat
@mb_bossman Just a tip, start posting in forums on the internet with your signature tag to your website, etc. and answer q’s from users. #QBOchat
@QBOchat @expensify @EileenRSassCPA We are having a webinar soon with @expensify to do a demo. #QBOchat
@EileenRSassCPA @QBOchat @expensify Awesome! #QBOchat
@jarrettdubya @QBOchat exactly #QBOchat
@QBOchat @mb_bossman Unless some unnamed company doesn’t let you use your signature line #QBOchat
@Receipts_John @mb_bossman i think thats a great way to start! #QBOchat
@getclockshark @mb_bossman Good one, try Quora for this strategy… #QBOchat
@fitintuit I see so many folks struggle with building a great website, and then updating it. Websites arent meant to be a finished product! #QBOchat
@tasha_gorman @QBOchat A1 Marketing is a moving target, keeping up with an industry that is always evolving #QBOchat
@BizBooksCloud I got my first lead directly from LinkedIn this week, first in three years #QBOchat
@tsheets @mb_bossman Fantastic advice! We have a group on Facebook for our TSheets PROs where we talk about best practices! #QBOchat
@QBOchat @fitintuit Agreed!! The @IconisGroup website has been evolving the past few weeks. We still need some major work. #QBOchat
@QBOchat @BizBooksCloud How did they find you on LinkedIn? #QBOchat
@Megsquito @QBOchat A1 When I started my hardest thing was getting over fear of talking to strangers-introversion isn’t a good marketing trait #QBOchat
@tsheets @fitintuit Indeed! You have to stay relevant, which means updating website and continuing to engage with your clients on social. #QBOchat
@steffimcguire @DamienGreathead business consulting:App integration, controls,streamlining their business.Not just “throwing” numbers on a return.#QBOchat
@QBOchat @Megsquito I still refuse to go to networking events. I just can’t do it. #QBOchat
@jarrettdubya @fitintuit @QBOchat an excellent point as well. Happens often. Content is king. If it isn’t fresh it reflects your business #QBOchat
@abacus @QBOchat A1 taking on too much – find a channel (like your blog) that you can focus on and do that really well #QBOchat
@BizBooksCloud not really sure as they aren’t in Utah and they use QBO RT @QBOchat @BizBooksCloud How did they find you on LinkedIn? #QBOchat
@Megsquito I’ll join you someday! Easier to be brave in pairs MT @QBOchat I still refuse to go to networking events. I just can’t do it. #QBOchat
@QBOchat @Megsquito I’d rather just work the @QuickBooks booth at events like #SEAS15. I don’t have to approach people, then come to me. #QBOchat
@tasha_gorman @abacus i am your BDM at Intuit, we will have to connect soon! #QBOchat
@getclockshark @abacus @QBOchat this is a good point, even marketing pros have a hard time with a scattergun approach. If you’re part time, focus. #QBOchat
@QBOchat @Megsquito Of course, I’m selling @QuickBooks and not really my own services. But that doesn’t matter, right?! #QBOchat
@fitintuit A1: I’ve also watched a lot of my partner firms struggle in choosing the right industry vertical to target #QBOchat
@BizBooksCloud I won’t do it either, I don’t WANT local clients 🙂 RT @QBOchat @Megsquito I still refuse to go to networking events. #QBOchat
@Megsquito That’s a great way to do it @QBOchat – eases you into it and less intimidating! #QBOchat
@DamienGreathead @steffimcguire use examples of how you’ve helped other clients, instead of testimonials, use success stories #QBOchat
@QBOchat Q2: What are some ways you differentiate yourself from your competitors? #QBOchat
@Megsquito It’s all about what’s important to you @BizBooksCloud ! #QBOchat
@QBOchat @DamienGreathead @steffimcguire I was thinking of adding some of those to the @iconisgroup site – Like we developed this solution #QBOchat
@QBOPro @QBOchat A1: Having a niche is a great way to differentiate yourself. #QBOchat
@tasha_gorman @QBOchat A2. Outstanding customer service! #QBOchat
@fitintuit A2: Vertical marketing is key! And also, being the better product is a great place to start. #QBOchat
@QBOchat @QBOPro Yes it is! Do you guys have one? #QBOchat
@DamienGreathead @QBOchat a2 deffinitely a niche #QBOchat
@getclockshark @QBOchat A2: Great second question. This is so important. I shopped for a CPA recently and all the marketing stuff looked the same #QBOchat
@fitintuit A2: Happy customers who recommend your product is also a huge bonus #QBOchat
@QBOchat I love this!! It is hard to find customer service oriented accountantsRT @tasha_gorman @QBOchat A2. Outstanding customer service! #QBOchat
@AeroWorkflow @fitintuit – yes well everyone believes they are the better product! #QBOchat
@EileenRSassCPA @QBOchat A2: Being a firm of the future – learning and implementing technology and leveraging the right combination. #QBOchat
@getclockshark @QBOchat A2: Find a niche and position for it. Now you’re the right CPA for them! #QBOchat
@Receipts_John @QBOchat Q2 being scalable and totally paperless #QBOchat
@mb_bossman @QBOchat @QBOPro I had “a niche” but I scratched it and now it is gone. #QBOchat
@accountingpeace @QBOchat A2: 100% cloud accounting. Must love Starbucks for meetings. #QBOchat
@tasha_gorman @abacus Awesome! we can find some time to connect in September, look forward to it! #QBOchat
@QBOchat @getclockshark It really is about the connection you make with someone at a firm. And, you pray that you continue to work with them #QBOchat
@Megsquito @QBOchat A2 A mantra I follow to differentiate myself is from Loretta Lynn-“You either have to be first, best, or different.” #QBOchat
@abacus @QBOchat A2 don’t focus on the competition – be genuine and find a niche that you can relate to #QBOchat
@BizBooksCloud I get lots of clients from being an expert on a certain free accounting app, I promptly convert them to QBO 🙂 #QBOchat
@tsheets @Megsquito @QBOchat Brilliant! Love the quote 🙂 #QBOchat
@QBOPro @mb_bossman @QBOchat Lol #QBOchat
@DamienGreathead @tasha but don’t all accountants provide great customer service? #QBOchat
@QBOchat @BizBooksCloud LOL!!!!! #QBOchat
@expensify @QBOchat Our product differentiates itself from the competitors, ask all our #QBOchat peeps #AmIRight? #QBOchat
@DamienGreathead @tasha_gorman but don’t all accountants provide great customer service? #QBOchat
@QBOchat @DamienGreathead @tasha Ha!! #QBOchat
@tsheets @expensify @QBOchat #YES!! #QBOchat
@fitintuit A2: Meeting clients where they are at, like presenting at an tradeshow for an industry you support #QBOchat
@QBOchat I started out with the slogan “Not your ordinary, boring CPA” #QBOchat
@getclockshark @QBOchat A2: Use case studies and testimonials. That’s more persuasive, than, “I’m so awesome!” #QBOchat
@AeroWorkflow That’s usually a non sequitor1 RT @DamienGreathead @tasha_gorman but don’t all accountants provide great customer service? #QBOchat
@tasha_gorman @DamienGreathead Great point but you can always go above and beyond by providing extra value right? : ) #QBOchat
@steffimcguire A2:I’m working with some women at a bank & we are starting a Profession Women’s group for our 6 building complex. #womeninbusiness #qbochat
@QBOchat I also say whatever I think and the clients that want that are attracted to that. #nofilter #QBOchat
@DamienGreathead @AeroWorkflow Lol! #QBOchat
@abacus @Megsquito @QBOchat so true – copying others doesn’t put you any place but behind them #QBOchat
@QBOchat As a consultant and advisor, I think #nofilter is better. I’m going to tell it to them straight. #QBOchat
@expensify @accountingpeace @QBOchat I hope you use the app to pay for all your drinks! Get all those reward points 🙂 #QBOchat
@QBOPro @QBOchat #QBOchat We are trying but not always easy to define !
@BizBooksCloud A client in the web support industry told me yesterday he was impressed with my tech savvy as we chatted on google hangouts #QBOchat
@accountingpeace @expensify @QBOchat Yes I do!!! Love that app! #QBOchat
@Megsquito That’s awesome @BizBooksCloud ! Wait ’til you show them your savvy with Twitter! #QBOchat
@steffimcguire Does anyone have a hard time requesting reviews/testimonials? I haven’t quite gotten comfortable with that yet #qbochat
@QBOchat @QBOPro I have the hardest time figuring a “niche”. I just want my niche to be that I work only with QBO clients. #QBOchat
@QBOPro AMEN! RT @QBOchat @QBOPro I have the hardest time figuring a “niche”. I just want my niche to be that I work only with QBO clients. #QBOchat
@QBOchat @steffimcguire Doesn’t QBO now have a feature in labs where you can request recommendations or feedback? #QBOchat
@tsheets @steffimcguire We find that people are more than happy to write reviews/share testimonials! #QBOchat
@AustinNexus @QBOchat A2 Am seeing ProAdvisors getting very specific about industries they serve – clearly identifying and “owning” their niches #QBOchat
@QBOchat @steffimcguire You can always add an easy way for people to do that as a link in your signature line. #QBOchat
@getclockshark @QBOPro @QBOchat It’s hard to think niche, since it seems like you’re shutting the door on possibilities #QBOchat
@AeroWorkflow @QBOPro @QBOchat – yes! Those that aren’t afraid of “The Internet”!! #QBOchat
@abacus @QBOchat A2 the biggest differentiator is always customer service – it all comes back to how you treat others #longgame #QBOchat
@steffimcguire @QBOchat #authentic #QBOchat
@QBOchat @AustinNexus I know. I just love learning about different businesses, so I feel restricted that way. I suck at following rules. #QBOchat
@Megsquito Yes! Gear&Labs&Customer Ratings MT @QBOchat @steffimcguire Doesn’t QBO now have feature in labs where you can request rec’s or fdbk #QBOchat
@mb_bossman Random but… New inventory features in QBO, and ability to import inventory from DT 2015! (FINALLY) http://t.co/lcrVOMaHPK 4 more! #QBOchat
@accountingpeace @AustinNexus @QBOchat I like beer. Any craft breweries need an accountant? #willworkforbeer #QBOchat
@steffimcguire @QBOchat maybe??…I should look into that! #QBOchat
@expensify I’ll just drop this right here; http://t.co/ORKLvwRAU1 #QBOchat
@QBOchat @accountingpeace @AustinNexus There is a guy that is doing that niche already. #Seriously #QBOchat
@Megsquito Fdbk can be private or public MT @QBOchat @steffimcguire Doesn’t QBO now have a feature in labs where you can request rec’s or fdbk #QBOchat
@DamienGreathead @abacus, but how do you communicate your great customer service in a leveraged manner? #QBOchat
@QBOPro Yes! Gear&Labs&Customer Ratings MT @QBOchat @steffimcguire Doesn’t QBO now have feature in labs where you can request rec’s or fdbk #QBOchat
@BizBooksCloud good idea, I think I will replace “we appreciate your referrals” with that RT @QBOchat You can add away for people to do that #QBOchat
@QBOchat Great point!! RT @DamienGreathead @abacus, but how do you communicate your great customer service in a leveraged manner? #QBOchat
@steffimcguire @QBOchat That’s a great idea too…a little more subtle but still asking! #QBOchat
@AeroWorkflow Can’t wait to try it! RT @mb_bossman Random but… ability to import inventory from DT 2015! (FINALLY) #QBOchat
@QBOchat @DamienGreathead @abacus I try to make the point of having a live conversation with people upfront to learn about their business. #QBOchat
@QBOPro @Megsquito @QBOchat @steffimcguire This is very cool! #QBOchat
@abacus @DamienGreathead the best way is to have your customers do it for you – but mostly be transparent in how you help them #QBOchat
@QBOchat Q3: How/where do you find business leads? #QBOchat
@DamienGreathead We can all say we provide great service maybe demonstrate it with turn around time, same day return calls, 5 day accounts #QBOchat
@abacus @DamienGreathead you can always ask for reviews or set up a referral program #QBOchat
@EileenRSassCPA @QBOchat A3 most come from existing clients #QBOchat
@expensify .@QBOchat We can’t give away all our secrets, now can we? #QBOchat
@Megsquito Yes-referrals, referrals, referrals! RT @EileenRSassCPA @QBOchat A3 most come from existing clients #QBOchat
@accountingpeace .@QBOchat A3: Google search & QB ProAdvisor sites have been my biggest leads. #QBOchat
@tasha_gorman A3. Leveraging social media, going to conferences, NETWORKING in any facet available #QBOchat
@AeroWorkflow @QBOchat A3: From existing clients, mostly. And those tend to be the best! #QBOchat
@QBOchat @DamienGreathead I’m not the fastest to reply, but I am more genuine than anyone else. #QBOchat
@abacus @QBOchat A3 use your network first and foremost – don’t be afraid to ask for introductions #QBOchat
@QBOchat @expensify Yes you can! We need help!! #QBOchat
@BizBooksCloud @QBOchat A3 referrals, proadvisor site, other pro programs, apple store #QBOchat
@IQBoxy .@DamienGreathead difference between communication and resolution. We believe the latter is more powerful & solves actual issues. #QBOchat
@expensify @QBOchat Okay, okay… we have our super effective bottom up adoption. People who love us, advocate for us. most leads come to US! #QBOchat
@abacus @QBOchat A3 if you pick a niche to focus on, find out where those people are online and off #QBOchat
@QBOPro @QBOchat A3: Referrals from Tax accounting firms. #QBOchat
@QBOchat A3: Most of ours comes from our SEO work. A ton of people through Google. #QBOchat
@DamienGreathead @QBOchat A3. One @ReceiptBank partner joined @wework to find their ideal start up clients #QBOchat
@AustinNexus @QBOchat @accountingpeace I know of several – brew pubs and the services that surround them are booming #QBOchat
@fitintuit @QBOchat A3: Networking with industry partners, particularly applications. Referrals make for the best leads! #QBOchat
@IQBoxy .@DamienGreathead although communication is important & initiator it alone isn’t the answer. #QBOchat
@abacus @QBOchat A3 If you’re creating content spend money on content syndication to spread the word farther and faster #QBOchat
@BizBooksCloud you do SEO? RT @QBOchat A3: Most of ours comes from our SEO work. A ton of people through Google. #QBOchat
@QBOchat @fitintuit For some reason, I can’t get CPAs to refer me business. Including the ones I used to work with!! #QBOchat
@QBOchat @abacus syndication? #QBOchat
@BizBooksCloud or do you mean because you improved your seo? #QBOchat
@QBOchat @BizBooksCloud We used to show up pretty high with QuickBooks Online Expert or QuickBooks Online Accountant #QBOchat
@abacus @QBOchat ya – you can use tools like Outbrain or Taboola for blog posts and vendors like emedia to promote ebooks #QBOchat
@QBOchat @BizBooksCloud I don’t charge people for SEO, I work on our SEO internally – constant battle #QBOchat
@EileenRSassCPA @QBOchat @fitintuit Have you gone out to lunch to discuss a strategic partnership with your firm? Who could say no to your talent? #QBOchat
@steffimcguire A3: I have a client who is growing their SEO practice if you need a company! 🙂 #ilovereferrals #qbochat
@QBOchat @EileenRSassCPA @fitintuit Yep!! Doesn’t go anywhere. Ever. #QBOchat
@BizBooksCloud gotcha, rules keep changing RT @QBOchat don’t charge people for SEO, I work on our SEO internally – constant battle #QBOchat
@tasha_gorman @QBOchat A3. SEO and joining the conversations online, commenting on articles, blogs, #qbochat helps google know your “relevant” #QBOchat
@getclockshark @QBOchat A3: Optimize your Google Local listing and get your existing clients to give you positive reviews. #QBOchat
@EileenRSassCPA @QBOchat @fitintuit They are out there – don’t stop looking for someone whose services compliment yours! #QBOchat
@accountingpeace @QBOchat A3: Oh and Blog! Apparently people do read boring bean counter topics. #QBOchat
@expensify .@QBOchat we love being part of online communities such as #QBOchat! Educating you all about us & learning SO much about you 🙂 #QBOchat
@Megsquito Blogs are awesome for marketing! RT @accountingpeace @QBOchat A3: Oh & Blog! Apparently people do read boring bean counter topics #QBOchat
@QBOchat @accountingpeace And put keywords on your blog posts so they show up in search results #QBOchat
@getclockshark A3: If you have an existing website, make sure it’s optimized for mobile. Google has started penalizing sites that are not. #QBOchat
@accountingpeace @QBOchat A3: Also, the accounting partnerships we have with Apps bring in biz. Have a new one from @tsheets! #QBOchat
@Megsquito Great callout @getclockshark MT If you have an existing website make sure it’s optimized for mobile #QBOchat
@abacus @QBOchat A3 do some cross blogging like we did with @getclockshark this week! #QBOchat
@QBOchat This post is old, but still the #1 way people end up on the site: http://t.co/d3lcwH7FFt #QBOchat
@tsheets @accountingpeace @QBOchat Whoop whoop!! #QBOchat
@QBOchat @accountingpeace @tsheets Awesome!! #QBOchat
@getclockshark @abacus @QBOchat Nice, love it. So awesome to blog with you guys. #QBOchat
@abacus @getclockshark @QBOchat ditto! #QBOchat
@QBOchat Q4: What tips and tricks do you have for accountants marketing their business? #QBOchat
@DamienGreathead A4. Focus on how you’re different, not the same #QBOchat
@abacus @QBOchat Be specific – stay away from generalized content, be a thought leader in specific areas #QBOchat
@DamienGreathead @QBOchat A4. Consistency is key #QBOchat
@QBOchat @abacus Can I be a thought leader in using QBO for your business? #QBOchat
@getclockshark @QBOchat A4: Consider paying for exposure if you really need clients. Google Adwords and Facebook Ads can be great if done right. #QBOchat
@tasha_gorman @QBOchat A4. Go outside your comfort zone, be open to market in a new way and embrace a “firm of the future” model. #QBOchat
@expensify @QBOchat Working on digital platforms is key! Being digitally active allows clients see you as not just a business, but a partner! #QBOchat
@QBOchat @tasha_gorman Explain to everyone the “firm of the future” model. #QBOchat
@abacus @QBOchat You’d have to work hard for that… but specifying something like restaurants may be easier to climb first #QBOchat
@BizBooksCloud GoDaddy has dropped free mobile optimization, bummed me out #QBOchat
@getclockshark @QBOchat A4: Have a clear value proposition at the top of your website in big text. Now it’s clear why I’d want to hire you. #QBOchat
@QBOchat @BizBooksCloud That sucks. WordPress has a ton of great free SEO plugins #QBOchat
@tasha_gorman showcasing value pricing, app partnerships, getting social, finding a niche client, blogging, joining conversations #QBOchat
@QBOchat @getclockshark Take a look at @IconisGroup and tell me your thoughts! #QBOchat
@getclockshark @QBOchat @IconisGroup @QBOchat I will #QBOchat
@jarrettdubya @QBOchat A4: Be conscious of the laws surrounding email marketing. Especially in other countries. #QBOchat
@Megsquito Well said! MT @tasha_gorman showcase value pricing, app partnerships, get social, finding a niche client, blogging, joining convos #QBOchat
@tasha_gorman @QBOchat A4. having a website that will attract millennial and younger clients #QBOchat
@accountingpeace @QBOchat A4: I will sponsor events that I have a passion for…. like American Cancer Society events. #QBOchat
@accountingpeace @QBOchat A4: I give the pizza delivery peeps one of my pens to keep. #shamelessplug #QBOchat
@mb_bossman @QBOchat A4 Make youtube videos, and release free resources. Show the value you can offer, so someone will want to pay #QBOchat
@BizBooksCloud I use wordpress for my blog, maybe I can move the whole site into it RT @QBOchat WordPress has a ton of great free SEO plugins #QBOchat
@AustinNexus @QBOchat A4 Be specific and intentional – market yourself and your unique services to types of clients you really want to serve #QBOchat
@getclockshark @QBOchat @IconisGroup You want me to email you Cathy or DM you on Twitter? #QBOchat
@QBOchat @BizBooksCloud both @IconisGroup and @QBOchat are on WordPress #QBOchat
@tasha_gorman @AustinNexus @QBOchat Thats a great one @AustinNexus ! #QBOchat
@expensify @accountingpeace @QBOchat Love that! Have you seen any ROI on this? #QBOchat
@EileenRSassCPA @QBOchat A4: @GhostPartner newsletter for QB DT or QBO – all you do is customize for your firm… #QBOchat
@jarrettdubya @QBOchat A4: Don’t be afraid to hire professionals for content, video, web design. It’s hard to do it all yourself. #QBOchat
@QBOchat @getclockshark @IconisGroup Email me! ciconis@… #QBOchat
@getclockshark @QBOchat @IconisGroup will do 🙂 #QBOchat
@accountingpeace @expensify @QBOchat Not yet. But it is definitely cheap marketing. #QBOchat
@EileenRSassCPA @jarrettdubya @QBOchat YES! Hire experts – could not agree more. #QBOchat
@IQBoxy @QBOchat A4: focus on mobile eg. ASO/mobile site. We know mobile is eating the world. People are mobile. Reach is via mobile. #QBOchat
@accountingpeace Anyone do webinars or Lunch n Learns? #QBOchat
@QBOchat @accountingpeace We are going to try webinars soon at @IconisGroup #QBOchat
@abacus @accountingpeace webinars are great if you have a database full of prospects that you need to entice! #QBOchat
@accountingpeace @QBOchat @IconisGroup yes – and the sneak peek looked amazing! #QBOchat
@getclockshark @QBOchat A4: Here is a link to the Google Mobile Friendly Test tool https://t.co/qzCa1MyNhN #QBOchat
@QBOchat @abacus @accountingpeace I like to share the webinars on LinkedIn groups to get new people to join in. #QBOchat
@Megsquito I love lunch in any context, esp when paired with learning RT @accountingpeace Anyone do webinars or Lunch n Learns? #QBOchat
@QBOchat @accountingpeace @IconisGroup yay!! #QBOchat
@abacus @QBOchat @accountingpeace it’s also great to do paid social to promote #QBOchat
@QBOchat Some guy just found me and started trying to chat with me right now. #seriously? He was nice thought. #QBOchat
@ShayCPA @QBOchat Firms with existing client bases, focus on workflow improvements, and find opportunities in the clients you have #QBOChat
@QBOchat Q5: How do you utilize social media to market your business? #QBOchat
@accountingpeace I wish I liked to drive to the big city of Memphis. Lot’s of networking events I miss there. #QBOchat
@BizBooksCloud He hit me up too RT @QBOchat Some guy just found me and started trying to chat with me right now. #seriously? He was nice thought. #QBOchat
@jarrettdubya @EileenRSassCPA @QBOchat I noticed you have a great website. Did you hire out? #QBOchat
@QBOchat @BizBooksCloud I meant in real life. I’m hiding behind a curtain at the southeastern accounting show #QBOchat
@getclockshark @QBOchat A5: This depends on your market. If you are local, go to Facebook and run an ad campaign targeting biz owners in your area #QBOchat
@Megsquito Maybe he has a thing for QBO smarties! MT @QBOchat Some guy found me & started trying to chat w me. #seriously? He was nice though #QBOchat
@expensify I think we can all attest to the power of #QBOchat. Shoutout to them! #QBOchat
@accountingpeace @QBOchat It was a celebrity sighting of the great @CathyIconis! Who wouldn’t want to stop and chat?! #QBOchat
@QBOchat @Megsquito Works for a competing firm here in Atlanta and they have their own booth here. #QBOchat
@BizBooksCloud in Hotlanta? RT @QBOchat @BizBooksCloud I meant in real life. I’m hiding behind a curtain at the southeastern accounting show #QBOchat
@abacus @qbochat A5 hashtags are not dead – but don’t misuse. Use for topic promotion and use sparingly #QBOchat
@expensify @QBOchat we can all attest to the power of our weekly Thursday #QBOchat! #QBOchat
@AeroWorkflow A5: Twitter and LinkedIn have both been great for us. #QBOchat
@QBOchat @accountingpeace @CathyIconis Whatever! #QBOchat
@QBOchat @abacus Unless you are on instagram and apparently, the more the better. #QBOchat
@QBOPro Agree! RT @AeroWorkflow A5: Twitter and LinkedIn have both been great for us. #QBOchat
@abacus @QBOchat #truestory #QBOchat
@QBOchat I started my business 6.5 years ago and started all networking on twitter. That is where I got most of my clients. #QBOchat
@QBOPro Yeah! RT @expensify @QBOchat we can all attest to the power of our weekly Thursday #QBOchat! #QBOchat
@accountingpeace @QBOchat @abacus This applies if you have a dog on Instagram… You can follow my intern at @patiopup. #QBOchat
@QBOchat @QBOPro @AeroWorkflow It is awesome to hear that twitter is working for other people! #QBOchat
@IQBoxy @QBOchat A5: Use social media as a tool to help people solve their pains which indirectly markets your service. #QBOchat
@EileenRSassCPA @QBOchat A5 Love twitter and LinkedIn – manage it with @HootSuite and @Communit #QBOchat
@QBOchat @IQBoxy Give us an example! #QBOchat
@QBOchat A5: Make sure to join the first #OWNIT chat with more tips on how to use twitter in your business. https://t.co/jbOsMgoqLN #QBOchat
@QBOchat And join the chat just so that I’m not talking to myself PLEASE! #QBOchat
@IQBoxy @QBOchat customer support, FAQs, pain points et al. #QBOchat
@QBOchat @IQBoxy I just engage with people on twitter and become friends. They can see what I do and one day they’ll reach out. #QBOchat
@DamienGreathead @IQBoxy love the FAQs – they make great blog posts and, videos and tweets #QBOchat
@QBOchat @IQBoxy But yes, sprinkling in content is also good. #QBOchat
@AeroWorkflow I’ll be there! RT @QBOchat And join the chat just so that I’m not talking to myself PLEASE! #QBOchat
@QBOchat Thanks for the RTs @AustinNexus #QBOchat
@AustinNexus @QBOchat Anything for you, Cathy! #QBOchat
@abacus @QBOchat A5 try to be relevant. It’s a conversation, don’t jump in unless you want to listen and participate #QBOchat
@QBOchat You guys rock! Already have a few more signups for the #OWNIT chat! #QBOchat
@HootCommunity @EileenRSassCPA @QBOchat @communit Thanks for the shout out! #QBOchat
@AeroWorkflow Speaking of marketing – gotta leave to do a webinar! Thanks Cathy! #QBOchat
@QBOchat @abacus I just use my sarcasm. It works 99% of the time. #QBOchat
@QBOchat Just a few minutes left for this week’s #QBOchat. What is your favorite take away? #QBOchat
@BizBooksCloud I signed up, Cathy #QBOchat
@QBOchat @BizBooksCloud I love you Brent!! #QBOchat
@mb_bossman Great chat everyone, I can now end my Thursday in peace. Until next week! Au Revoir my fellow chatters. #QBOchat
@getclockshark @mb_bossman See you next week #QBOchat
@QBOPro Have a great week everyone! Excellent chatting as always! #QBOchat
@QBOchat That’s it for this week’s #QBOChat, thanks for taking the time to tweet with us! #QBOchat
@expensify @QBOchat Have a great rest of you week everyone! #QBOchat
@BizBooksCloud my workday is just getting warmed up #QBOchat
@EileenRSassCPA @QBOchat A5 Going to check out Own It! #QBOchat
@abacus @QBOchat takeaway? All of it… but also wanted to invite more guest bloggers to abacus! Let me know if interested #QBOchat
@DamienGreathead thanks @qboChat till next week! #QBOchat
@fitintuit have a great rest of your week everyone! #QBOchat
@getclockshark nice talking with you all. Have a great week! #QBOchat
@accountingpeace Fantastic hour! Enjoy your day! #QBOchat
@QBOchat Thank you for all the great content today!! I appreciate everyone sharing their thoughts and ideas. #QBOchat
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QBOchat Admin

#QBOchat began in July 2013 with the simple idea to host a weekly Twitter conversation around QuickBooks Online (QBO). We have since grown into a very strong community comprised of a diverse group of users. Our weekly tweet chat is held each Thursday at 3:00PM Eastern. The discussions cover a wide range of topics including QBO’s latest features and updates, business operation tips and apps that integrate with QBO, to name just a few.

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