The Bookkeeper's Marketing Plan OnDemand Training

The Bookkeeper’s Marketing Plan


Cathy Iconis will walk you through how to develop a marketing plan for your bookkeeping practice.


  • Describing Your Business & Services
  • Learning the Sales Process
  • Market Analysis
  • SWOT Analysis
  • Marketing Objectives
  • Tactical Plan
    • Inbound Marketing
    • Outbound Marketing
  • Measuring Success

What Others Are Saying

The Bookkeeper’s Marketing Plan provides a great framework of the sales process and marketing strategy.  It helps you move forward and get a plan in place. Cathy Iconis is very relatable and does a great job explaining the process. – Catherine Frasier, CPA


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