What is SellerZen?

About SellerZenWhat is SellerZen?

SellerZen automatically synchronizes your Amazon data with QuickBooks Online in real-time. We asked them 8 questions, as a part of our “What Is” blog series, to learn more about their app and their company.

What is your App’s name, what do you do, & when did you get published on Intuit’s Apps.com?

SellerZen is a cloud-based platform that allows customized integration between marketplaces like Amazon and QuickBooks. Orders, refunds, returns, and reimbursements are imported into QuickBooks in real-time as they soon as the transaction happens on the marketplace.

Settlements are automatically retrieved from Amazon and imported into QuickBooks to ensure all transactions are reconciled.

While our service has been available to privately to businesses, it hasn’t been available to the public. But that changed in June 2018 when SellerZen was published on Apps.com for Intuit customers.

What was the main problem you were trying to solve when you first developed SellerZen?

As Amazon sellers grow, so does their need to find an effective solution to automate their data entry. Inaccuracy or delays in data entry contribute to issues such as inventory management, order fulfillment, cash flow, lower profits, and customer service issues.

SellerZen addresses these issues for sellers by automatically posting Amazon transactions in QuickBooks reliably, consistently, and in real-time. With our app, sellers can track their sales and inventory as it happens on Amazon.

What companies (or users) are the best fit for SellerZen?

SellerZen supports both FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) sellers of all sizes, whether they do 100 orders a month or 100,000+ orders a month.

SellerZen was originally designed for and used by large Amazon sellers to integrate their ERP systems. These large sellers wanted detailed accounting of all transactions types that occurred on Amazon for better reporting and better insight into their business. These features are still at the core of SellerZen, but we’ve simplified the complexities of the setup through QuickBooks.

Tell us about your users’ top 3 favorite features or benefits of SellerZen.

While SellerZen has a host of benefits, 3 features our users rave the most about are:

  • We operate automatically in real-time, importing data into QuickBooks Online as
    soon as data is posted on Amazon and available through the API.
  • We are fully configurable—sellers have full control over how to connect and map
    transaction details, fees and expenses, and income to QuickBooks accounts and service
  • SKU mapping allows sellers to connect multiple seller SKUs to the same QuickBooks inventory item

Tell us about your company’s culture and leadership.

The SellerZen team has a combined experience of over half a century operating and growing previous businesses. We are passionate about providing the best platform and solution for e-commerce sellers. Our co-founders, Lien Truong and Dung Nguyen, are deeply rooted in technology, software development, and business operations, and they are committed to helping sellers run their businesses better.

How is SellerZen different from your competitors?

SellerZen operates behind the scenes continuously, 24 hours a day, 365 days a year. Sellers don’t have to wait up to two weeks for transactions to be posted into QuickBooks—transactions happen in real time. As soon a transaction is available on Amazon, SellerZen retrieves it and posts it to QuickBooks.

Once configured, SellerZen is fully automatic. Sellers don’t have to download, submit, or approve transactions for processing into QuickBooks.

What is the pricing for SellerZen?

SellerZen is free to use for small sellers or for large sellers to try out. Our pricing is simple—sellers pay only $0.05 per order imported after the free monthly credits are used. All other order-related and non-order related transactions are imported for free. This includes refunds and returns as well as settlements, subscription fees, and reimbursements. There are no contracts or commitments.

Does SellerZen have any programs for Quickbooks ProAdvisors?

SellerZen is currently only available to end users of QuickBooks Online. We are working on a program for QuickBooks Pro Advisors, Accountants, and affiliates.

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