What is Hubdoc?

About Hubdoc

Hubdoc is a data capture tool that allows advisors and small businesses to easily capture bills and receipts, extract the key data, then sync to Xero or QuickBooks Online. We asked them 8 questions, as a part of our “What Is” blog series, to learn more about their app and their company.

What is your App’s name, what do you do, & when did you get published on Intuit’s Apps.com?

Hubdoc is a data capture tool that makes it easy for accountants and bookkeepers to collect bills and receipts from their clients. Documents can easily be uploaded via desktop, Hubdoc’s mobile app, email, or scanner. 

Once documents have been uploaded to Hubdoc, Hubdoc will automatically extract the key data (supplier name, date, amount, etc.). The extracted data can then be published over to your accounting software (Xero or QuickBooks Online), where it will be matched to the corresponding transaction in the bank feed, with the source document attached – ready for one-click reconciliation. 

Hubdoc was established in 2012 and acquired by Xero in 2018.

What was the main problem you were trying to solve when you first developed Hubdoc?

When we started, our core goal was to improve advisor-client relationships. We wanted to reduce the 30% of time advisors spend just trying to get the information they need to do their job. By helping advisors to reduce their administrative burden, they’ll have more time and better data to provide their small business clients with the advice they need to succeed.

What companies (or users) are the best fit for your app?

Hubdoc has customers in almost all industries. On the small business side, our customers are represented in everything from ecommerce, to healthcare, to restaurants, to technology. 

On the advisory side, we work best with accountants and bookkeepers who have monthly clients. Hubdoc practitioners range from full-service firms, to firms who exclusively offer bookkeeping services, and everything in-between.

Tell us about your users’ top 3 favorite features or benefits of Hubdoc.

  1. Data extraction. Hubdoc automatically extracts information such as supplier name, date, amount, and invoice number so advisors don’t have to spend valuable time manually entering data from invoices.
  2. Sync to Xero and QuickBooks Online. We create transactions in QBO with the source documents attached, which makes reconciliation and helps audit-proof your clients’ books!
  3. Supplier rules. You have complete control over how receipts and invoices are coded into Xero, QuickBooks Online, Bill.com, and others. Hubdoc will also remember how bills and receipts are coded from recurring suppliers, helping you to save even more time!

Tell us about your company’s culture and leadership.

Our company culture is customer-centric. We believe in enabling advisors with the tools they need to better support their small business clients.

How is Hubdoc different from your competitors?

Hubdoc’s data extraction technology helps advisors eliminate paper, save time, and increase accuracy in their bookkeeping workflow. Another one of the key reasons why customers choose Hubdoc is because of our auto-fetching technology. Hubdoc connects with a select number of utilities, telecoms, and other online suppliers to automatically fetch bills and invoices, so advisors can spend less time chasing documents, and more time providing valuable insights to their clients. 

What is the pricing for Hubdoc?

Our pricing is US$20 per month per business. Advisors get access to special wholesale discount pricing (and a free account for their practice!). Sign up today: app.hubdoc.com/signup

Does Hubdoc have any programs for Quickbooks ProAdvisors?

Yes! ProAdvisors get a free Hubdoc account for their practice, wholesale pricing, and more! Take our Hubdoc + QuickBooks Online course here.

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