Caleb Jenkins

Name: Caleb L. Jenkins, CQP

Twitter Handle: @CalebLJenkins

City, State: Ceres, CA

Business Name: RLJ Financial Services, Inc.

Business Website:

Title: Leader of Client Accounting Services

Certifications: QuickBooks Online (6 years), QuickBooks Desktop (8 years), QuickBooks POS (10.0, 12.0), QuickBooks Enterprise (11.0, 2015, 2017), TSheets PRO, Hubdoc ProAdvisor, Certified Neat Advisor, Xero Certified Advisor

Awards: Top 100 QuickBooks ProAdvisor (2016 & 2017), Top Up-N-Comer ProAdvisor, Top Advocacy Award, Top 40 Under 40 in Accounting Profession (2016 & 2017), Practitioner Excellence Award Winner

Organizations: Co-Leader of San Francisco Woodard Group, Member of TSheets PRO Council, Member of Woodard Advisory Council, Member of Intuit ProConnect Customer Council.

What do you enjoy most about participating in #QBOchat each week?

Ron Baker has some of the best ideas in the universe relating to business and pricing. It was an honor to spend an afternoon with him at Intuit. We took this photo where it all began with Scott Cook around the kitchen table.

I love the community at #QBOChat. Everyone is devoted to sharing their best practices with each other and finding the best solutions to common problems.


How did you find out about #QBOchat?

I found out about it on Twitter based on who I was following participating in it. I decided to click on the hashtag and learn more. I found out that it goes every Thursday from 12-1pm PDT which worked pretty good in my schedule. Then a meeting changed from Fridays to Thursdays and now it’s harder to participate but I still love the opportunity to connect with my colleagues.


I love Matt Rissel’s enthusiasm and his appreciation for others.


What do you do?

This is a hard one to answer… I primarily lead the outsourced client accounting services for our firm. I meet with all of our new business clients and diagnose their needs, determine a prescription to help them, and then create pricing packages to offer to them. Once they accept our proposal, I work at onboarding them by setting up all the different applications and setting up their workflows within our firm. I then work with another team member to do their accounting services for the first few months. I do a lot of business consulting on entity selection and help transition a lot of sole-proprietorships to S-Corporations. I will meet with the attorney and help them get setup as a new corporation. I also do a lot of QuickBooks & Accounting training via Zoom meetings which are all recorded and emailed to my clients for their use after-the-fact. During tax season, I meet with a number of individual and business tax clients and help with their tax filings.

Joe Woodard is one of my heros both personally and professionally.

It’s fun to race Joe Woodard to the top of the Rock Wall in about ⅓ the time that it takes him to climb. I guess I took the saying literally to #ClimbWithWoodard.

What’s the one problem you are best at solving for your clients?

I love connecting with my clients and helping them with whatever their pain points are. If they are struggling with entering each transaction manually into QuickBooks Desktop, I will recommend converting to QuickBooks Online and using a 3rd party app like Receipt Bank and using Bank Feeds w/ Bank Rules. If they are paying too much in taxes, I will recommend various strategies to help them lower their tax burdens. If they are having a problem with business profitability, I will help them determine what expenses they can minimize and how to grow their profits. I just love finding solutions to my clients’ greatest pains and helping them vision and resources to proactively and effectively impact the world.

What are you most passionate about professionally?

I’m passionate about using every moment available to make a difference in the lives of those that I serve. If I’m not adding value to those I serve then I need to

I’m passionate about using every moment available to make a difference in the lives of those that I serve. If I’m not adding value to those I serve then I need to re-examine my goals and the steps I’m taking to achieve those goals. I believe that the right kind of value can only be accomplished through the human relationships we have with those we serve. Incidentally, human relationships is the space that artificial intelligence (AI) will never be able to interact in and should never interact in. I believe that the areas that will never be and should never be automated through AI are the specific areas that we should focus our career and our firm on which will help us survive the coming disruption by AI. Then when we purpose to go beyond the “Trusted Advisor” role to the “Difference Maker” role, we will shift from just surviving the coming disruption to thriving by riding the surge.

It was so much fun to win the Volleyball Championship this year at the CA YF’s Camp.

What topics interest you that you connect with others about?

I love making a difference in others’ lives. This means that I spend a good majority of my time when I’m not working helping others in Haiti, Ghana, Uganda, Bangladesh and other countries with the Christian Aid Ministries S.A.L.T. Program. I’ve also spent a lot of time working with Chaplains throughout the state of CA for a prison ministry project for the past 7 years or so. I love spending time with my family and all my nephews and nieces. They make my life so much fun. When I’m not working at the office or volunteering for SALT, you can normally find me busy reading a book, staying connected with what’s happening in the accounting profession on twitter, at some church event or working on our church website, playing volleyball with friends, or occasionally backpacking and camping in the mountains.

It is fun to ride horses whenever I get the chance.

What topic would you like to see in a future #QBOchat?

I’d love to see a topic on Giving Back to others in a way that aligns with our Vision/Mission/Purpose.

And now you know why my nephews & nieces are so adorable and the love of my life. 🙂


Learn more about other members of the QBOchat community.

QBOchat Admin

#QBOchat began in July 2013 with the simple idea to host a weekly Twitter conversation around QuickBooks Online (QBO). We have since grown into a very strong community comprised of a diverse group of users. Our weekly tweet chat is held each Thursday at 3:00PM Eastern. The discussions cover a wide range of topics including QBO’s latest features and updates, business operation tips and apps that integrate with QBO, to name just a few.

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