What is Zapier?

About Zapier

Easy automation for busy people. Zapier moves info between your web apps automatically so you can focus on your most important work. We asked them 8 questions, as a part of our “What Is” blog series, to learn more about their app and their company.

What is the App’s name, what do you do, & when did the App get published on Intuit’s Apps.com?

Zapier is a tool that allows you to connect apps you use every day to automate tasks and save time. We call these automations, “Zaps”. So for example, if you have a contact form on your website, you can create a Zap that adds email addresses collected via the form to a list in MailChimp automatically. An event in one app kicks off an action in another app automatically. You can connect as many steps in an automation as you need – some of our users have complex 100-step Zaps! But it’s more common to have just a few steps 🙂
Note from QBO Admin: Zapier was added to Apps.com over 3 years ago.

What was the main problem Zapier was trying to solve when they first developed the App?

Moving information from one app to another involves a lot of tedious copying and pasting effort. Wouldn’t it be easier if all of our apps could talk to each other?

What companies (or users) are the best fit for Zapier?

Anyone who uses apps at work can benefit from Zapier. Some popular use cases are:
Small business owners that connect their QuickBooks Online account to tools like Stripe, Wufoo, and Google Drive.
Sales teams that use Zapier to automate lead management. For example, adding new HubSpot leads to a CRM like Salesforce.
Ecommerce companies that can automatically subscribe new orders to an email service provider like MailChimp.
Project teams can communicate with their whole team by moving tasks, deadlines, and other project info across tools like Trello, Asana, Google Calendar, and more.

Intuit recently reported that sixty-eight percent of small businesses in the U.S., Canada, U.K. and Australia are currently using mobile or web-based apps to help run their operations, eliminate administrative tasks and shift their focus to growing their business. A total of 82 percent of small businesses that use apps reported using between one and six apps to run their business. We

Tell us about your users’ top 3 favorite features or benefits of Zapier.

  1. No coding knowledge required
  2. New apps are added every week so we’re bound to support the tools you’re already using at work.
  3. Our support team is second to none. We work really hard as a team to give great, speedy, friendly help to our users.

Tell us about your company’s culture and leadership.

The most unique aspect of Zapier’s company culture is that our team is totally remote – we don’t have a headquarters or a physical office. We’re a team of 320+ spread out over 27 countries working from our homes, coffee shops, and coworking spaces. We practice asynchronous communication using tools like Slack and Zoom to stay in touch. We also meet up in person at least twice a year at a company retreat. We even wrote a guidebook on remote work.

Additionally, at Zapier, we believe that the best way to help people is to put everyone on support. Around here, we call it “all hands support,” which means that every person on the team—no matter the job title—spends some portion of their day, week, or month talking directly to customers and solving problems for them. One of the greatest benefits of all-hands support is that everyone on our team gets an unfiltered view of the problems and frustrations our customers are experiencing. This helps us approach our work with a sense of empathy every day.

How is Zapier different from your competitors?

Zapier connects with more apps than any other app automation platform.

What is the pricing for Zapier?

You can get started with a free account, which lets you build 5 Zaps. Zapier’s product and pricing accommodate you as your usage of the service grows. With paid and premium plans, you can have more Zaps in your account and Zaps will run faster (every 5 minutes, versus every 15 minutes on free plans). More details are here: https://www.zapier.com/pricing

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