Episode 3 – The Art of the Pivot

The Art of the Pivot

Join me behind the curtain for this raw episode of my own experience of pivoting my business. Months ago, I made the decision to stop the weekly twitter chat and start this podcast. I was pivoting a huge part of my business. It was a scary time. I was unsure of everything. So, I picked up the microphone to share the reality with you. Because I know you’ll go through something similar in your business and I want you to know that it isn’t wrong or abnormal to feel out of control. It’s a struggle, but you’ll get through it. Trust your gut! You’ve got this!

Show Notes

  • What is a pivot in business?
  • My pivot from offering bookkeeping services to providing training to accountants and bookkeepers.
  • The history of running the twitter chat and the need for change
  • What signs to be aware of when considering a pivot in your business?
  • What is your WHY to push you in a new direction?
    • I’ve been creating and moderating conversation for years on the twitter chat
    • Now is the time for me to own my own voice and message
    • But, this is all coming from my passion to help other accountants and bookkeepers succeed in their business – helping them shine, so why shouldn’t show you that I can shine too?
  • The in-between of a pivot might be the hardest part
    • When you know that you are going to change, but you are still planning and what does this new venture look like?
    • How can you organize this pivot to feel like you have some control?
    • Are you ready to make this jump?
    • Are you going to let the fear take over and go backward or is it time to take that leap?
  • Are you really committed to this pivot and embracing that new reality?
    • You have to stick with the pivot for a while and live it
    • If you don’t give the pivot enough time, then you won’t see the true results
      • Are you letting the fear take over?
    • Pivots take time. It takes strategy, analyzing results, and learning new systems to grow in your business
  • Getting through this pivot
    • Trust your gut
    • Research. Research. Research.
    • Have a plan
    • Stay organized
    • Keep doing what you are doing while planning out this change
    • Ask for help – because this is freaking scary!!
    • And trust that you can get through this, but it could lead to the biggest growth in your business too.

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Cathy Iconis

Cathy Iconis, CPA is the creator and facilitator of the weekly tweetchat #QBOchat and the website QBOchat.com - a community for QuickBooks Online Users. She is also the founder of Iconis Group, an Intuit Top 20 Firm of the Future, that supports small businesses all over the United States with their bookkeeping needs. She is a five-time recipient of the prestigious CPA Practice Advisor 40 Under 40 Award, given annually to just 40 people nationwide.

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